Hotel Lycium to be Renovated Under Our Company’s Execution

Szinerty Kft., a subsidiary of our corporate group, has successfully won the tender issued by Debreceni Vagyonkezelő Zrt. (DV Zrt.) for the lease of Hotel Lycium**** Debrecen. The renovation of the hotel will be carried out by our company, ensuring a refurbishment and modernization that meets the highest quality standards. The goal of the project is to enable the hotel to welcome its guests in an even more modern and high-quality environment in the future, further strengthening Debrecen’s tourism and business sectors.

The official announcement was made during a press conference held on February 13, 2025, attended by Sándor Szabó, Deputy CEO of our corporate group, László Papp, Mayor of Debrecen, Virág Marossy, CEO of DV Zrt., and Frank Reul, Vice President of Development for Accor Eastern Europe. We are proud to be part of this outstanding project that aims to boost the city’s tourism and economy.

Under an international brand, the four-star hotel will be operated by the SZINORG Group in collaboration with the Accor Group, one of the world’s leading hotel chains, offering internationally recognized service standards for primarily business guests in Debrecen under the Accor Handwritten Collection brand. Handwritten Collection is one of Accor’s midscale brands, alongside Novotel, Mercure, and Tribe. The technical and operational standards of the Handwritten Collection comply with the HSU’s four-star hotel requirements. All Accor midscale hotels operating in Hungary hold a 4 or 4superior HSU rating. The Mercure Debrecen Hotel on Bajcsy-Zsilinszky Street—also developed in 2022 by another SZINORG Group subsidiary, Bajcsy Invest Kft.—and Hotel Lycium*** Debrecen will be jointly operated within the Accor Group, representing strong potential.

Frank Reul, Vice President of Development for Accor Eastern Europe, noted that the group owns 3,000 properties across Europe and is present in Hungary in cities including Budapest, Tokaj, Székesfehérvár, and Győr.

“The Accor Group mainly renovates existing hotels and elevates them to a new level while preserving local values. This philosophy gave birth to the Handwritten brand in 2022, which currently groups together 26 hotels. The core concept of the brand is to maintain the original character, atmosphere, and cultural heritage of each building,” he said. He also emphasized the belief that conference tourism will play a key role in the city, adding that this segment brings the greatest added value within the tourism industry.

Sándor Szabó, Deputy CEO of the SZINORG Group, presented the hotel’s future plans and technical specifications. He spoke about the group’s prior successful cooperation with Accor during the development of Mercure Debrecen. Thanks to this international partnership, they have acquired expertise that enables profitable hotel operations even in the face of rising energy costs.

“Hotel Lycium is a building with traditions and values that we definitely wanted to preserve, which is why we are keeping the name Lycium, complemented by the Handwritten Collection brand.”

He also noted that current trends in the hotel industry show a shift in guest priorities—from rooms to communal spaces. Guests increasingly prefer to spend their time in the bar, restaurant, or lobby. For this reason, the same team that worked on the Mercure project was entrusted with the renovation. The ground floor of the hotel will undergo a complete transformation to create a more inviting atmosphere. Flooring will be replaced, a small restaurant will take the place of the former bar, and the conference rooms will also be renewed. While the focus will be on public areas, the guest rooms will also receive upgrades.

The redevelopment of the property will enhance Debrecen’s appeal as a business and conference tourism destination—significantly improving the city’s position in international competition for hosting conferences—and contribute to the growth of the local hospitality sector.

Photo source: dehir.hu
https://www.dehir.hu/debrecen/nemzetkozi-szallodalanc-tagja-lesz-a-megujulo-hotel-lycium/2025/02/13/